O&M Hong Kong and Colenso BBDO Auckland take out Grand Prix awards at Ad Stars

Alzheimers.jpgmatchbox-chase.jpgA campaign of three viral films for Matchbox toy cars and a tvc for Alzhimers have taken out the two top awards at the Ad Stars 2009 Busan International Advertising Festival. Part of the Grand Prix prize is US$10,000 cash to each of the winners.

O&M Hong Kong's Matchbox campaign featured footage of high speed action with a child creating the sound effects of the racing cars. Campaign Brief Asia can only source one of the spots from the campaign which you can view here:

Colenso BBDO Auckland's Alzheimer's New Zealand spot won the PSA Grand Prix. It shows a woman exiting her car to post some mail, but when she turns around her car is not there causing her confusion, anxiety and frustration - the symptoms of Alzheimers.

9 Gold, 10 Silver and 23 Bronze Stars were also awarded.

McCann Worldgroup Hong Kong won two Golds for Elements Mall "Flirting with Sound" and a Wellcome spot "Father & Daughter".  ADK Japan also picked up two golds for their LaLa Report campaign of 5 tvcs and their "Trick people to prevent them from being tricked" money transfer ad.

Single Gold awards went to JWT Chile (Scrabble campaign - see below), DDB New Zealand (Pascall Fruit Burst), Dentsu Tokyo (Study More), Daiko Advertising Tokyo (Brog Ground Music) and Big Ant International USA for their "What goes around, comes around" outdoor poster campaign (see below).




Anonymous said:

nice pick up gav. what you going to do with the money?

Anonymous said:

10 Grand for this Matchbox tvc.

Now obviously this was a fairly good show going on Campaign Brief's writing. But what were the judges thinking giving the grand prize to this ad.

How can you vote this for best in show.

No arguement with the other grand prize, but Matchbox? Come on. We all know what this ad is. Are the judges the only ones that cant see it? Where was the voice of reason on the panel. This Matchbox ad will get nothing at Cannes next year.

Am I wrong?

Anonymous said:

I like the Matchbox film. Simple and clever. I think maybe the film section was not too strong in this competition.

I will send my work next year.

Anonymous said:

9.43, I don't understand your arguement...

Anonymous said:

Matchbox a grand prix?????? PLEASE!!

Anonymous said:

I like both campaigns. Congrats

Anonymous said:

It's a nice ad. It's insightful and isn’t that what Matchbox is all about?
I don't think it's that bad. Maybe it doesn’t deserve the Grand Prix.
But you weren’t the judging, right?
Why don't you give us your names so that the organizer can invite you to be judges?
But then again you probably haven’t won any awards.

Anonymous said:

Good stuff gavin. Cute spot. Lunch on you then!

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