Goodby vs Garfield vs Ana, freelance strategist

The future of the communications business is being debated, ignited by the new book ‘The Chaos Scenario’, written by Ad Age’s Bob Garfield. It was heavily slated by Goodby Silverstein & Partners, SF creative chairman Jeff Goodby (pictured) who has long suspected Garfield hates advertising.

And then, out of the blue, both were criticised by Ana Andjelic, a young freelance strategist from Barbarian Group, who is doing her Ph.D. on digital branding.