Goodby vs Garfield vs Ana, freelance strategist

GOODBY-JEFF.jpgThe future of the communications business is being debated, ignited by the new book 'The Chaos Scenario', written by Ad Age's Bob Garfield. It was heavily slated by Goodby Silverstein & Partners, SF creative chairman Jeff Goodby (pictured) who has long suspected Garfield hates advertising.
And then, out of the blue, both were criticised by Ana Andjelic, a young freelance strategist from Barbarian Group, who is doing her Ph.D. on digital branding.


Anonymous said:

Ana Andgelic sure criticises a lot....quite articulately too...but she offers no solutions.

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