Seen+Noted: Bone flyover
August 17 2009, 5:21 am | | 2 Comments
Saatchi & Saatchi Mumbai used a giant bone to demonstrate the strength that Novartis can give your bones. The giant bone was fabricated and placed around a pillar of a major flyover in Mumbai.
Credits – Creative Director: Juju Basu, Hanoz Mogrelia. Writer: Amit S Acharekar. Art Director: Sandeep Poyekar. Production Manager: Anand Siva.
2 Comments
With a little retouching anythings possible nowadays.
that’s a not a bone. it’s a boner upside down.