If the guys at stuff.co.nz don’t break stories first, there are consequences

There’s nothing better than a good ambient idea. Actually, the only thing better is when it’s a campaign.

Here’s a New Zealand campaign that got a belly laugh around the Campaign Brief office.

OK, they didn’t actually hang one of their staff members over the balcony, they had to use a stunt man. But the stuff.co.nz team know they won’t be solucky in the future and they are all up for the challenge.

The second punishment meted out in Stuff.co.nz’s consequences campaign also showed what happens when the staff don’t break the stories first. Don’t spare the tomatoes.