A snapshot to the other side of Cannes

Campaign Brief Asia asked Josh Edge to wonder the streets of Cannes to bring you a different perspective to the annual global adfest. Here’s his first snapshot of the early days, with much juicier shots to come during the week proper. We promise.

This first pic is the view From Notre-Dame de l’Esperance. Built sometime in the 16th century, this is as good as place as any to plan your next Gutter Bar rendezvous (and the way back home).

Shot 1: “Global financial what-now??”

Shot 2: Rue d’Antibes: Pretty much everyone here has more euros than you’d ever thought possible. Along with an impressive leathery tan and a tiny, annoying dog. It’s like a glimpse in Paris Hilton’s terrifying future.

Shot 3: Combining the two most awesome things ever; candy and pirates, makes for the most awesome-est shop ever. I dub thee Aaaarghhh-Mart.

Shot 4: This collection of rocks actually makes up the walls of the Notre-Dame de l’Esperance. The guy sitting here didn’t move for the entirety of my stay, which made me want to prod him slightly with a large stick.

Shot 5: Definitely one of the more well-built roofs in Old Town. It’s kind of like the entire area just fell from the sky in a jumbled heap and landed metres from each other.

Shot 6: Outside my hotel at De France, 85 Rue d’Antibes. Like staying on King Street, only miles and miles and miles of King Street. Hotels like this tend to involve firstborn children and autographs in blood, but you can get lucky with a last-minute deal.

Shot 7: Handing around the Old Town on Saturday. Everywhere you point a camera things like this happen in this area. Completely beautiful and serene but full of nightmarishly steep slopes.