Seen+Noted: For a great sleep

Man.jpgSaatchi & Saatchi in Shanghai has created a new campaign for MF Mattresses. The "Hairy" campaign demonstrates how comfortable the mattress is and how this equates to a good sleep.
Credits: Agency: Saatchi & Saatchi Shanghai. Creative Director: Awoo Lai. Art Director: Chao Xu. Copywriter: Hesky Lu. Account Service: Dora Meng, Jenny Low. Photographer: KK Fong. Illustrator: Joo Teoh.

Woman.jpgBald Man.jpg


Anonymous said:

I wish i had one of these mattresses then I wouldn't be looking at ads at this hour.

Nice campaign.

Anonymous said:

This is wild! A co-sponsorship with Braun Hair Clippers would work well too.

Anonymous said:

there is a campaign last year by saatchi bangkok for pillow, same idea but the saatchi campaign execut it much better. check out TheWork 08 page 122

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