“I’m working, honestly” – A planner in Cannes

Paul Yole is a planner with The Brand Agency in Australia. A third-time delegate in Cannes, Campaign Brief Asia asked him to bring a different perspective to our coverage of Cannes this year.

Opening Day minus 3 – This year I’m going to hunt down anyone with a different opinion worth noting so I can report back to the blog. I hope to avoid using the word ‘content’ altogether and even ‘stories’ and ‘conversations’ may be a bit on the nose.

I’m hoping to find people with something to say that is genuinely freshand provocative, whether that is in the seminars, at the bar or on thestreets.

Twitter will come up for discussion and maybe, justmaybe, someone can shed some light on it for me. The interesting thingis that wi-fi at the Palais is REALLY slow and data roaming isenormously expensive so I wonder how many people will be doing realtime Tweets? Not sure I will be one of them, but you can follow me(Tennyson) if you are keen.

Other interesting perspectives I’mhoping to cover are from R/GA, Goodby, Leo Burnett and Contagious, 180Amsterdam and Digitas. And of course Kofi Anan and Barack Obama’scampaign manager, David Plouffe.

Sitting here in New York thereseems to be a genuine lack of enthusiasm for Cannes this year -probably because the networks have stopped sending hoards of delegatesand have pulled their parties.

For the rest of us, I’m sure there will be as much inspiration as always.