"I'm working, honestly" - A planner in Cannes

Paul Yole_NY.jpgPaul Yole is a planner with The Brand Agency in Australia. A third-time delegate in Cannes, Campaign Brief Asia asked him to bring a different perspective to our coverage of Cannes this year.

Opening Day minus 3 - This year I'm going to hunt down anyone with a different opinion worth noting so I can report back to the blog. I hope to avoid using the word 'content' altogether and even 'stories' and 'conversations' may be a bit on the nose.

I'm hoping to find people with something to say that is genuinely fresh and provocative, whether that is in the seminars, at the bar or on the streets.

Twitter will come up for discussion and maybe, just maybe, someone can shed some light on it for me. The interesting thing is that wi-fi at the Palais is REALLY slow and data roaming is enormously expensive so I wonder how many people will be doing real time Tweets? Not sure I will be one of them, but you can follow me (Tennyson) if you are keen.

Other interesting perspectives I'm hoping to cover are from R/GA, Goodby, Leo Burnett and Contagious, 180 Amsterdam and Digitas. And of course Kofi Anan and Barack Obama's campaign manager, David Plouffe.

Sitting here in New York there seems to be a genuine lack of enthusiasm for Cannes this year - probably because the networks have stopped sending hoards of delegates and have pulled their parties.

For the rest of us, I'm sure there will be as much inspiration as always.


Anonymous said:

A planner in Campaign Brief?!? Is this allowed Kim??

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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