Droga5 NY pick up two rare D&AD Black Pencils

Million_Droga5.jpgDroga5 New York has pulled off a major coup winning two of the four Black Pencils handed out at the D&AD Awards Ceremony in London tonight (11 June).  'Million', the programme that 'turned academic achievement into a brand' won in Integrated, and 'The Great Schlep', the film in which comedian Sarah Silverman championed Obama to Jewish voters before the US election, won for Writing in Viral.


BMW_KineticSculpture.jpgThe other two Black Pencils went to Matt Dent's redesign of UK coins for the Royal Mint was awarded a Black Pencil in Graphic Design, and 'Kinetic Sculpture' (left) for BMW by German interactive studio Art+Com won in Environmental Design.  The Black Pencil is the creative industry's most elusive prize, only awarded for truly groundbreaking work.
D&AD President Garrick Hamm said, "The breadth of creative work that's been awarded this year is exceptional.  We're in the midst of a challenging time, and this work shows what the industry is capable of.  The 4 Black Pencil winners demonstrate the power and all-encompassing nature of creativity - in education, politics and even in the change in our pockets.  These winners are more than just great pieces of communication, they change our behaviour and touch our lives."

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