Droga5 NY pick up two rare D&AD Black Pencils

Droga5 New York has pulled off a major coup winning two of the four Black Pencils handed out at the D&AD Awards Ceremony in London tonight (11 June).  ‘Million’, the programme that ‘turned academic achievement into a brand’ won in Integrated, and ‘The Great Schlep’, the film in which comedian Sarah Silverman championed Obama to Jewish voters before the US election, won for Writing in Viral.

The other two Black Pencils went to Matt Dent’s redesign of UK coins for the Royal Mint was awarded a Black Pencil in Graphic Design, and ‘Kinetic Sculpture’ (left) for BMW by German interactive studio Art+Com won in Environmental Design.  The Black Pencil is the creative industry’s most elusive prize, only awarded for truly groundbreaking work.

D&AD President Garrick Hamm said, “The breadth of creative work that’s been awarded this year is exceptional.  We’re in the midst of a challenging time, and this work shows what the industry is capable of.  The 4 Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets.  These winners are more than just great pieces of communication, they change our behaviour and touch our lives.”