Domestic violence takes Contract duo to Cannes

India: Out of 212 entries, two young professionals from Contract Advertising were selected as the winners of India’s Cannes Young Lions Creative Competition organized by the Advertising Agencies Association of India (AAAI). The team made up of Anshumani Khanna, Associate Creative Director, and Priya Gurnani, Senior Art Director, will fly to France to compete in the prestigious Young Lions global competition. The competition brief requested entries on the them “Stop Domestic Violence Against Women. Report Abuse.” The selection was a two phase process. In the first phase, judges shortlisted seven entries. Then they asked the seven teams to make a presentation describing the work and development process.

“As per the brief, we got thinking as women. In that position, werealized that if one is ill-treated and loses oneself, it’s better notto be born in the very first place. We took that forward as part of thecreative, ” says Khanna.

Ravi Desphande, Contract, Chairman and Chief Creative Officer, praisedtheir work, “What was unique about the work was that it approached theidea from a completely different perspective, which in turn proved tobe hard hitting and drove the message home very powerfully.”