Domestic violence takes Contract duo to Cannes

Priya and Anshumani.jpgIndia: Out of 212 entries, two young professionals from Contract Advertising were selected as the winners of India's Cannes Young Lions Creative Competition organized by the Advertising Agencies Association of India (AAAI). The team made up of Anshumani Khanna, Associate Creative Director, and Priya Gurnani, Senior Art Director, will fly to France to compete in the prestigious Young Lions global competition. The competition brief requested entries on the them "Stop Domestic Violence Against Women. Report Abuse." The selection was a two phase process. In the first phase, judges shortlisted seven entries. Then they asked the seven teams to make a presentation describing the work and development process.
Winning Entry.jpg"As per the brief, we got thinking as women. In that position, we realized that if one is ill-treated and loses oneself, it's better not to be born in the very first place. We took that forward as part of the creative, " says Khanna.
Ravi Desphande, Contract, Chairman and Chief Creative Officer, praised their work, "What was unique about the work was that it approached the idea from a completely different perspective, which in turn proved to be hard hitting and drove the message home very powerfully."

1 Comments

Anonymous said:

Such innocent looking kids coming up with such dark stuff. There's just no accounting for what goes on in womens heads.

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