About

Launched in 1997, Campaign Brief Asia is Asia's most influential creative advertising trade magazine but don't take our word for it:

"What I love about Campaign Brief Asia is the absolute lack of confusion. It's a magazine about creativity, for creative people by creative people. While the majority of industry press tries to be everything to everyone, Campaign Brief Asia remains true to its origins. An unadulterated, hedonistic, up to the minute commentary on ads and creative people. With loyalty to ideas, not agencies or countries. We spend our whole careers fighting compromise and politics. Worrying about deadlines and agency stability.

"Campaign Brief Asia represents everything that keeps us sane. Producing great work, having a laugh, inspiring one another, celebrating success, discovering new talents and of course a bit of mindless gossip. And the added bonus, is that it is run by people who actually care about advertising. Its success is a barometer of our success."

- DAVID DROGA, CREATIVE CHAIRMAN, DROGA5 NEW YORK.

The Campaign Brief Asia blog, online since 2008, is the daily read for advertising creatives in Asia. To pass on news, email kim@campaignbrief.com

The Campaign Brief Australian Blog and New Zealand Blog has been online since 2005. In March 2013 we started CB Blogs in the US and UK.

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.