Lowe Lintas and PointNine Lintas merge in India

January 11 2019, 10:05 am | BY Lynchy | No Comments

MullenLowe Lintas Group India has merged omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas. The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form one of the largest hyper-bundled (full-service) agencies of India. 

PointNine Lintas was set up in 2017, to create a new model that bundled a wide array of marketing disciplines under a unified omni-channel agency offering. Built as a beta (version 0.9), the agency has tested its model over the last one year on a large portfolio of clients such as Liberty General Insurance, Naturell, Product Of The Year (POTY), SoundLogic, Marriot International (earlier known as Starwood International) and Zespri, amongst others. The merger aims to seamlessly integrate the operating model and skills of PointNine Lintas to the large client base of Lowe Lintas.

Virat Tandon, Group CEO, MullenLowe Lintas Group (pictured right) commented, “With PointNine Lintas, we’ve grown a new, future-facing strain and now it’s time to graft it into Lowe Lintas, which is already India’s best. Having seen the PointNine offering and skills develop very closely, and being familiar with the position that Lowe already commands, I am super excited about this move and am confident that this is a big leap forward for us. Our promise for clients with this merger is that in the increasingly fragmented and fast-evolving communications landscape, we will now be able to seamlessly extract more power from our big ideas. Lowe Lintas’ new Hyper-bundled offering means that our clients no longer have to settle for the fractured solutions of the past.”

 

Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group (pictured left) said, “We are looking at a future where a lot of very carefully designed and yet differing messages will aggregate to form a stereographic brand picture in the head. We see this emerging need as very challenging and exciting. Our omni-channel incubation PointNine Lintas is now fully ready and positioned to understand these complex brand needs and it’s time to unleash it across the breadth of our vast brand portfolio”.

Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.