Kymechow Hong Kong launches ‘Open Up’ helpline to assist youths at risk from stress
Kymechow Hong Kong has launched a campaign to promote ‘Open Up’, a new helpline and website which reaches out to help youths who are at risk from stress and pressure. The campaign targets youngsters via mobile and online, and through outdoor posters and an online film, letting them know there is somewhere they can go for help.
The campaign concept ‘I live inside myself’ is based on an insight that, when suffering from problems many young people hide within themselves. You may not know what they are going through until it’s too late. Either because of poor communication or relationships with parents and teachers. Or because they simply do not know who to take to. The website offers an understanding ear and a helping hand.
The Open Up service platform is operated by Caritas Hong Kong, The Boys’ & Girls’ Clubs Association of Hong Kong, and Hong Kong Federation of Youth Groups, and is sponsored by the Hong Kong Jockey Club Charities Trust, with support by Hong Kong University Centre for Suicide Research and Prevention.
Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.