Tiger Beer showcases new born and brewed district beer bottles on the streets of Singapore

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Born in Singapore.jpgAsia Pacific Breweries has launched a larger than life 3D Tiger beer bottle at bus shelters in celebration of the newly released limited-edition Singapore district bottle series.

Born and brewed in Singapore, these district bottles showcase artwork are inspired by cultural and iconic elements that define each district. The public get to vote for the district to earn decoration on the next Tiger Beer bottle.

Asia Pacific Breweries teamed with Clear Channel Singapore, Starcom and BBDO Singapore on the campaign.

In this installation, the pint positioned beside the 3D Tiger beer bottle is filled up with ‘beer’ using a water tank and filter that will run till the end of the campaign on 29 November. The effect mimics a realistic view of bubbles of gas rising to the surface, what we would know as the carbon dioxide that is produced during fermentation.

“Tiger needed an idea that would rally the community to local and encourage votes for the campaign – Tiger Beer’s District Elections. So, we created a stunning life-sized 3D tiger bottle which showcased the iconic landmarks of the districts. For creative impact, we added bubbling effects that makes it look like a real pint of beer,” says Amanda Woo, Head, Client Partnerships and Business Development, Clear Channel Singapore.

High traffic sites in Singapore were chosen for the installation to target the 24 to 35-year-old males who are classified as ‘the smart urban men’ and a ‘digital native’.

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