Merlee Jayme of Dentsu Jayme Syfu joins NYF AME Awards’ inaugural Advisory Council
Merlee Jayme, chairmom and chief creative officer, Dentsu Jayme Syfu, Philippines has been selected to sit on New York Festivals 2019 AME Awards’ inaugural Advisory Council.
2019 AME Awards Advisory Council
- Alex Schill, Global Chief Creative Officer, Serviceplan Group, Germany
- Merlee Jayme (above, far right), Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines
- Tahaab Rais, Regional Head of Strategy Office & MENA Director -Truth Central, FP7/MCCANN MENA & President, McCann Worldgroup MENA Strategic Community, UAE
- Mick Blore, Chief Creative Officer South Africa & Sub-Saharan Africa, McCann Worldgroup, South Africa
- Dörte Spengler-Ahrens, Chief Creative Officer, Jung von Matt/SAGA, Germany
- Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, Canada
Says Mick Blore, chief creative officer – South Africa & Sub-Saharan Africa, McCann Worldgroup: “I am honoured to be the first South African to sit on the AME Advisory Council. To help steer and guide the process of awarding work that works; great creativity that meets and exceeds marketing goals and delivers tangible results, is a reward in itself.”
Says Tahaab Rais, regional head of strategy and truth central, FP7/MENA: “I’m also very excited to do justice to the awards (and to our industry) by suggesting ideas and categories that will drive the future of our industry. And hence, hopefully, work that helps our industry play a meaningful role in today’s constantly evolving world.”
AME’s Advisory Council, an international task force of creative and strategic leaders, provide the competition with knowledge of emerging trends and critical industry insights allowing AME to be more responsive to changes and demands within the advertising/marketing sphere. Their astute advice and combined industry expertise ensure continued wise council.
Says Gayle Mandel, executive director, AME Awards: “We’re thrilled that these prominent leaders are committing their industry expertise and global view to AME. In today’s ever-changing world of advertising and brand building it’s an amazing win to have visionary award-wining creatives of their reputation taking AME to the next level.”
For the past 25 years, the international AME Awards has honored only the most creative and measurably effective campaigns.
Says Zak Mroueh, chief creative officer and founder of Zulu Alpha Kilo: “As great as it feels for us creative people to win awards, our work is only being judged by other creatives. To maintain relevance as an industry and with our clients, we need to demonstrate the effectiveness of our work. After all, it’s why we’re here and is key to the future of our industry. That’s why I agreed to participate.”
Adds Blore: “In the end, marketing and advertising are all about motivating behaviour and selling products and services. It’s what clients need and what they want. These awards demonstrate beyond a shadow of a doubt, that creativity that achieves results is the most valuable advantage that a brand can have.”
Adds Rais: “As an advocate of creative effectiveness as the one true way to survive, I’m very excited to look at the best work out there that will be on display at the AME Awards, learn from it, and bring back what I’ve learnt and share it; not just with our agency network but also, with all the agencies out here in MENA.”
Says Mandel: “Accolades are important, effectiveness is paramount. Earning an AME Award is the benchmark for excellence, innovation, and most importantly effectiveness.”