Young Americans urged to vote and break the most vicious cycle via powerful anti-gun violence March for Our Lives music video
March for Our Lives, the US anti gun violence organisation founded by survivors of the Parkland school shooting in Florida has released “The Most Vicious Cycle”.
It’s is a nine-minute powerful music video that repeats the same Kesha music video three times, showing the domino effect of responses from American politicians to the gun control issue. Each of the 3 versions changes slightly as the message gets stronger and stronger and urges people to vote in the upcoming US mid-term elections
The music video was released this week by Kesha and her younger brother Sage Sebert and the idea for the music video was conceived by McCann New York. In searching for the song McCann found out, through their previous working relationship with Kesha, that Sebert had written the song “Safe” in response to the Parkland tragedies.
With 96 gun-related deaths each and every day, America finds itself in a never ending cycle of gun violence. The only way to stop that cycle is to vote for politicians who support common sense gun legislation. And young people can make a difference in that vote. However, only 28% of people under 29 plan to vote in the upcoming midterm election.
Credits
Agency: McCann NY
Agency Producer: Gaby Levy
Global Creative Chairman: Rob Reilly
CCOs: Sean Bryan, Tom Murphy
ECDs: Susan Young, Daniela Vojta
Creative: Nick Larson
Creative: Andre DeCastro
Production Company: Mill+
Director: Ben Smith
Producer: Tia Perkins
VFX: The Mill
Song: Written by Kesha, Sage, Chika, Pebe Sebert, and Drew Pearson
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