TBWA\Hakuhodo Japan wins Grand Clio for AIG's "Pride Jersey" at 2018 Clio Awards

AIG Pride Jersey.jpgThe Clio Awards, the renowned international advertising, design and communications competition, has just wrapped its 59th annual Clio Awards, held at The Ziegfeld Ballroom in New York City, where Grand award winners for Clio and Clio Music were announced.

TBWA\Hakuhodo Japan won a Grand Clio for AIG Japan's 'Pride Jersey' at last night's Clio Awards in New York. The highest honor came in the 'Partnerships & Collaborations' category, and the campaign also picked up three silver and two bronze Clios in various design and PR categories.

The campaign was a colorful call to arms to build a society in which diversity is fully accepted, and in which everyone can be an equal active member. The Pride Jersey is a powerful, evocative symbol against discrimination and was conceived and designed by TBWA\Hakuhodo as part of AIG Japan's "Diversity Is Strength" campaign. The limited-edition T-shirts were made from a special fabric that, when stretched, reveal the full spectrum of the rainbow - the global symbol for diversity and inclusion.
 
AIG2.jpgThe campaign film featured the All Blacks and Black Ferns - the world champion men's and women's New Zealand national rugby teams - wearing the jerseys while delivering the powerful message that "Diversity Is Strength", and sparked attention to the issue of prejudice, not just in Japan, but all across the world. Just five months after launch, the campaign has already been recognized at numerous international awards for innovation, PR, and product design including Cannes Lions, Spikes Asia, and ADSTARS where it also won a Grand Prix.
 
"It's a great honor to win the prestigious Grand Clio, and credit goes to the team at AIG Japan for providing us with this meaningful project, and to the people that helped develop the Pride Jersey," said Kazoo Sato, Chief Creative Officer & Executive Creative Director. "It's been great to see supporters of diversity and the sporting community from all over the globe participate, which has led people from various walks of life to take interest in the importance of diversity through the campaign - this in itself is truly rewarding. The Pride Jersey is a continuation of the last year's #TackleTheRisk project, and we're very much looking forward to the next opportunity to collaborate with AIG Japan on more exciting campaigns."
 
The previously announced 2018 Lifetime Achievement Award recipient, Susan Hoffman, Chairman, Wieden+Kennedy, accepted her honor, following a presentation by Wieden+Kennedy's managing director, Neal Arthur. Hoffman stressed the importance of diversity in the advertising industry in order to reflect the diversity of consumers.
 
World-Renowned Architect Frank Gehry accepted his previously announced 2018 Honorary Award via video message. Lee Clow, chairman and global director of TBWA\Worldwide, introduced Gehry's award after a tribute video for TBWA's 50th anniversary was shared with the room.
 
Says Gehry: "I'm honored and excited by this unexpected accolade from the Clio Awards. The years of my life that I spent with the Chiat Day team gave me the insights into the power and integrity that the advertising industry can bring to the world. I appreciate being part of it."
 
The 2018 Grand Clio Winners are:
 
●      Direct: Host/Havas for Palau Legacy Project with "Palau Pledge"
●      Digital/Mobile: DDB Chicago for Skittles with "Exclusive the Rainbow"
●      Print: Åkestam Holst NoA for IKEA with "IKEA Pee Ad"
●      Film: TBWA\Media Arts Lab for Apple with "Welcome Home"
●      Branded Entertainment: Serial Pictures for Montefiore with "Corazon"
●      Out of Home[CP1]  Jung von Matt AG for EDEKA with "The Most German Supermarket"
●      Innovation: Host/Havas for Palau Legacy Project with "Palau Pledge"
●      Integrated Campaign: adam&eveDDB for Marmite with "Gene Test"
●      Partnerships & Collaborations: TBWA\HAKUHODO for AIG with "Pride Jersey"
●      Audio: Rothco | Accenture Interactive for The Times/News UK and Ireland with "JFKunsilenced"
 
"Of the Year" honors were presented to those that collected the most statue points across all mediums for 2018. The honorees are:
 
●      Advertiser of the Year: Burger King
●      Agency of the Year: Ogilvy Chicago
●      Network of the Year: BBDO Worldwide
 
Additionally, Snapchat, special sponsor of this year's ceremony, presented the Snapchat AR Specialty Award, to R/GA for Jordan Brand's "A/R Jordan" campaign. Entries in this medium include the creative application of Augmented Reality in an advertising campaign to immerse users in the Snapchat platform. Ben Williams, R/GA's VP, executive creative director, and Dan Harbison, global senior director for Jordan, accepted the award.
 
Says Nicole Purcell, President, Clio: "This year's ceremony proved to be another celebration of exemplary creativity and innovation. We are proud to recognize the industry's work and talent and believe that this year's winners are some of the most forward-thinking and inspiring in the game. It excites and inspires us as we look ahead to our 60th anniversary year."
 
Clio Music was sponsored for the fourth year by Citi. Jennifer Breithaupt, global consumer CMO of Citi, spoke to all women in advertising during an on-stage presentation that was followed by a video tribute and champagne toast to the audience.
 
Clio Music Grand Winners were recognized during the ceremony, as was the 2018 Clio Music Impact Award recipient, Scooter Braun. Braun, entrepreneur, philanthropist, and founder of SB Projects, was presented with the award by longtime friend Jay Williams, Host of The Boardroom, ESPN Analyst and former NBA player.
 
After dedicating the Impact Award to his team at SB Projects, Braun encouraged the crowd "to do more and to create something better than the world we are living in right now."
 
2018 Grand Clio Music Winners are:
●      Music Marketing: Visionary Music Group/Def Jam Recordings for National Suicide Prevention Lifeline with "1-800-273-8255"
●      Use of Music: VML for Wendy's with "webeefin?"
 
Clio Music also included a performance by Sofi Tukker. The musical duo charted twice on the Breakthrough Chart, a Clio Music partnership with Billboard and Shazam to measure the power of commercial synchs on breakthrough songs. The duo performed a mashup of "Best Friend" (featuring NERVO, The Knocks & Alisa Ueno) that was used in the Apple iPhone X "It's Here" campaign and "That's It" from the iPhone 8 "Red" campaign.

The full list of winners can be viewed online here.

#NoConditionsApply, was launched during the Durga Pooja in September 2017, to call for inclusive celebrations and celebrating tradition without division.
 
Rohit Ohri, Group Chairman & CEO, FCB India, said, "Our campaign for The Times of India has had a dream run at all the International Award shows. D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that have had a real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. Winning two pencils at the D&AD Impact is a true testimony to the power of creativity to make a real difference to our world. We are proud, insanely proud, of this win."
 
To top it all, CLIO announced the results last night, where the campaign won 3 awards - A Gold and 2 Bronze. The campaign won Gold in the Out of Home (other) category and Bronze in Brand Design (other) and Public Relations (Corporate Image) categories.

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