Singapore Tourism Board Thailand appoints Bonsey Jaden for digital marketing and PR duties

Singapore Tourism Board (STB) Thailand has recently appointed Bonsey Jaden Thailand as their official digital strategy and public relations agency to jointly promote Singapore as the top destination for business and leisure among Thai travellers.

This collaboration was inspired by STB’s tagline – Passion Made Possible, further emphasising a country that offers limitless possibilities. Through this direction, STB continues to stamp Singapore as more than just another metropolitan destination – instead highlighting it as a melting pot of cultures; a place where big ideas meet and where inspiration can be found at every corner.

“This year, we continue to see positive growth from Thai travellers, and with our new tagline – Passion Made Possible coming into place, this further inspires us to go the extra mile to make Singapore an even more appealing destination for our Thai travellers. We are excited to welcome Bonsey Jaden on board to work with us in enriching the experiences of our Thai visitors and making Singapore a destination catered for everyone,” said Joe Choo, Area Director Thailand (Bangkok) International Group, Singapore Tourism Board.

Elya Eusoff, Director of Digital Public Relations of Bonsey Jaden explained that “As a digital agency, we take pride in delivering exceptional work and developing a creative approach to building brands. Our culturally diverse teams in Singapore, Thailand, and right across Asia-Pacific provide us with a deep understanding of the region, and enable us to develop tailor-made strategies that cater to each market.”

“We are honoured to have been selected to work closely with STB Thailand in promoting tourism for Thai travellers. We also look forward to building this partnership and helping to unleash innovative ways of making Singapore the place to be,” added Venus Romsaitong, General Manager of Bonsey Jaden Thailand.

The partnership will see both parties collaborate on various promotional activities and campaigns across multiple PR and digital touchpoints – in order to further enhance Singapore as a place to be for different interest groups; or as STB calls them “Passion Tribes”.

Apart from managing communications and engagements with media, Bonsey Jaden will also be responsible for building the STB brand, with a strong focus on the digital sphere; working together with key influencers in catalysing conversations on social networks.

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