Publicis JimenezBasic creates the first invisible shopping mall for Lazada in the Philippines

Lazada.jpgOver 70 million items from about 10,000 brands - all fitted inside this 'new' mall. The internet just went crazy when rumors circulated that it will be built overnight. But how is that even possible? Will it have underground passageways? Will it be 70 stories tall? Will it be in Metro Manila? Just how?

Lazada and Publicis JimenezBasic ended everyone's wait on August 31 after unveiling what could be the world's first ever invisible mall - the LazMall. And it did not disappoint. It was without any physical building structure, making it not only invisible but also the biggest and smallest mall to ever exist.
Lazada 2.jpgSo how could you enjoy such a unique mall? Well... just by opening your phone. All you ever wanted could become yours with just one tap on the Lazada app.

The launch is over and done but the clamor for LazMall has just begun as shoppers scramble to enjoy amazing deals and discounts from well-loved brands such as Samsung, Apple, Huawei, Xiaomi, Maybelline and RayBan, just among others.

Do not expect the excitement to disappear any time soon. The record-breaking, world-changing mall is set to launch 11.11 and 12.12 Sale!

Credits -
Executive Creative Director: Trixie Diyco
Creative Director: Bia Fernandez Famularcano
Associate Creative Director: Marielle Nones
Copywriters: Ana Alcala, Xanti Gonzalez, Stephan Domingo
Art Directors: Nichi Gatdula, Jen Mandia
Managing Director: Tats Cruz
Group Account Director: Chelo Bacarro
Account Managers: Aleli Espiritu, Chloe Ryan
Production: Maniobra Productions
Lazada Chief Marketing Officer: Mila Jimenez
Lazada Senior Brand Manager: Kim Viray
Lazada Brand Manager: Feb Maramag

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