FCB India Group and BBDO Pakistan shortlisted in LIA 2018 Non-Traditional category

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No Conditions Apply.jpgTheBridalUniform_2.jpgLondon International Awards (LIA) has announced the shortlist for Non-Traditional.

 

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

FCBIndia Group have been shortlisted for The Times Of India’s “Sindoor Khela – No Conditions Apply” – Corporate Image and BBDO Pakistan have been shortlisted for UN Women’s “The Bridal Uniform” – Live Events – Beyond Advertising.

Khai Tham Meng, Creative Entrepreneur and Investor served as Jury President. In crafting this year’s shortlist, he was joined by Bruno Bertelli, Publicis Italy; Richard Brim, adam&eveDDB London; Riccardo Fregoso, McCann Paris; Marco ‘Pernil’ Giannelli, AlmapBBDO São Paulo; Rodrigo Jatene, Grey West Venice, CA; S M Talha Nazim, INNOCEAN Worldwide New Delhi; Doerte Spengler-Ahrens, Jung von Matt/SAGA Hamburg; Liz Taylor, FCB Chicago and Soo Hee Yang, Publicis One Korea

Winners for all media will be announced on 5th November.

View all Shortlisted entries with media and full creative credits: 2018Non-TraditionalShortlistExcel.xlsx

 

Complete Non-Traditional Shortlist (by country):

 

AUSTRALIA

BWM Dentsu, Syndey

·       The ALS Association titled “Project Revoice” – Direct Marketing

 

Host/Havas, Sydney

·       Palau Pledge – Direct Marketing

 

BRAZIL

AlmapBBDO, São Paulo

·       Getty Images titled “Endless Stories” – Business-to-Business

·       Getty Images titled “Endless Stories” – Branded Content

 

Grey Brasil, São Paulo

·       Vigie Aqui titled “Corruption Detector” – Public Service/Social Awareness

 

COLOMBIA

Ogilvy Guatemala & Ogilvy Colombia, Guatemala city / Bogota

·       Kingo Energy titled “Kingo” – Utilities

 

FRANCE

BETC, Paris

·       Lacoste titled “Save our Species” – Direct Marketing

·       Lacoste titled “Save our Species” – Apparel

 

Marcel Paris, Paris

·       Carrefour titled “Black Supermarket” – Corporate Image

·       Carrefour titled “Black Supermarket” – Retail

·       Carrefour titled “Black Supermarket” – Experiential

·       Carrefour titled “Black Supermarket” – Live Events – Beyond Advertising

 

McCann Paris, Clichy

·       AJE titled “Bordeaux 2050” – Public Service/Social Awareness

 

Publicis Conseil, Paris

·       La Forêt titled “Bet on a Murderer” – Media Promotion

 

GERMANY

Candide Thovex, Hamburg

·       Audi quattro titled “Ski the World” – Branded Content

 

DDB Group Germany, Berlin

·       Reporters Without Borders Campaign titled “The Uncensored Playlist” – NGO

 

Grabarz & Partner, Hamburg

·       Burger King titled “Loving ‘It'” – Corporate Image

·       Burger King titled “Loving ‘It'” – Direct Marketing

·       Burger King titled “Loving ‘It'” – Retail

·       Burger King titled “Loving ‘It'” – Experiential

·       Burger King titled “Loving ‘It'” – Live Events – Beyond Advertising

·       Burger King titled “Loving ‘It'” – Guerrilla Marketing

 

Jung von Matt AG, Hamburg

·       EDEKA titled “The Most German Supermarket” – Retail

·       BVG titled “BVG x adidas – The Ticket-Shoe” – Experiential

·       BVG titled “BVG x adidas – The Ticket-Shoe” – Travel

 

INDIA

FCBIndia Group, Gurugram

·       The Times Of India titled “Sindoor Khela – No Conditions Apply” – Corporate Image

 

IRELAND

Rothco | Accenture Interactive, Dublin

·       The Times/News UK & Ireland titled “JFK UNsilenced” – Media Promotion

 

ITALY

Publicis Italy, Milan

·       Diesel titled “Deisel Go With The Fake” – Experiential

·       Diesel titled “Deisel Go With The Fake” – Apparel

 

NEW ZEALAND

DDB Group New Zealand, Auckland

·       Cyber Security titled “Re:scam” – NGO

 

PAKISTAN

BBDO Pakistan, Lahore

·       UN Women titled “The Bridal Uniform” – Live Events – Beyond Advertising

 

ROMANIA

McCann Worldgroup Romania, Bucharest

·       Beau Monde titled “Bihor Couture” – Media Promotion

 

SPAIN

McCann, Madrid

·       Aldi – Fresh Products titled “Fresh Prints” – Retail

 

UNITED ARAB EMIRATES

TBWA\RAAD, Dubai

·       Louvre Abu Dhabi titled “Highway Gallery” – E
xperiential

 

UNITED KINGDOM

AMVBBDO, London

·       LADBible/The Plastic Oceans titled “Trash Isles” – Public Service/Social Awareness

 

McCann London, London

·       Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” – Direct Marketing

·       Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” – Ecommerce

·       Microsoft, Xbox / FIFA 18 titled “Football Decoded” – Live Events – Beyond Advertising

 

UNITED STATES

DDB Chicago, Chicago

·       Skittles titled “Exclusive the Rainbow” – Direct Marketing

·       Skittles titled “Exclusive the Rainbow” – Confections/Snacks

·       Skittles titled “Exclusive the Rainbow” – Live Events – Beyond Advertising

 

Energy BBDO, Chicago

·       National Safety Council titled “Prescribed to Death” – Public Service/Social Awareness

 

Tool, Santa Monica

·       National Down Syndrome Society titled “C21” – Live Events – Beyond Advertising

 

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