Dentsu One Bangkok creates MEMO_o_ke to help stimulate the elderly’s memory with music

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Memo oke.jpgThere are currently 800,000 people who suffer from Alzheimer’s in Thailand and the number is rising by 30,000 per year.

Studies show that apart from being entertaining, singing can also help boost memory among the elderly.

The Alzheimer Foundation of Thailand sees the importance of this and would like to enhance it to help patients of Alzheimer’s.

Dentsu One Bangkok created ‘MEMO_o_ke”, a karaoke song with some parts of the lyrics missing, to help stimulate the elderly’s memory and help slow down the progress of Alzheimer’s.

People who are interested can sing these songs at MEMO_o_ke Youtube Channel and Playlist of Metro Records or take a CD from partnering stores.

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