Nadeem Amin joins PHD Hong Kong as managing partner for its dedicated HSBC ASP unit

To lead on the recently acquired HSBC business, PHD has appointed Nadeem Amin as Managing Partner for its dedicated HSBC ASP unit, based in Hong Kong. Amin (pictured) will now lead on the regional management of the banking and financial services provider’s media duties, overseeing the execution and delivery of PHD’s market-leading communications solutions as well as the adoption of marketing technologies for HSBC across Asia-Pacific. In this capacity, he will be reporting into Deric Wong, CEO of Omnicom Media Group Hong Kong, and Clement Chung, Managing Director of PHD Hong Kong.

Amin joins PHD from Danone Nutricia, ELN Hong Kong, where he was head of digital for the Greater China region. His comprehensive multi-market experience also spans roles at Kellogg’s Australia, where he served as regional digital marketing manager and senior marketing technologist, as well as SPHINX Software in the US, where he was Director of Multimedia. His extensive background on both the agency and client-side of the communications industry will play a pivotal role in designing highly innovative, measurable and scalable solutions for HSBC.

“PHD’s track-record of delivering the best-in-class solutions for its clients is renowned across the industry,” said Amin. “I am excited to be joining a team of highly talented and driven individuals who relentlessly raise the bar for their clients and the industry. I also look forward to working with HSBC on tapping into the best of PHD’s proven credentials, culture and devising best-in-class solutions that will take their marketing efforts to the next level.”

Wong added, “Nadeem joins PHD at a pivotal moment for the agency, having accelerated its momentum in Hong Kong and across the region this year.” Chung commented, “Nadeem’s extensive experience will help PHD build a team of regional talents with diverse backgrounds and expertise for HSBC. We look forward to working with the team at HSBC on unlocking fresh growth from their media communications.”

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