Fred & Farid Shanghai launches French beauty chain Sephora’s first ever tvc for mainland China

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Sephora.jpgFrench beauty chain Sephora launched its first ever television commercial made for Mainland China with 60-seconds of mixed-media eye candy in which in-vogue singer, actor and model, Z.Tao, dances among iridescent textures, jets of liquid colour and lustrous glitter explosions. The creative came from Fred & Farid Shanghai. To visualise and execute the ambitious concept, they called Shanghai-based animation and mixed media production company Final Frontier.

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