On Chinese Valentine’s Day Olay + Grey Group HK celebrate women who are fearless of age/love
In China, age has become an invisible guideline and restriction when it comes to love. Therefore, this Chinese Valentine’s Day, Olay and Grey Group Hong Kong created a campaign behind the belief that once you are fearless of age, you can love without fear. By listening and being inspired by the stories of real women, Olay encourages all women to listen to themselves when it comes to love.
VIEW THE FILMS (in Chinese)
From thousands of stories left as messages on Olay’s online platforms, Olay created 3 films to bring to life its belief in an authentic way. A week before Chinese Valentine’s Day, the films were launched through major websites and social platforms, garnering countless views.
In addition to the three films, Olay also collected additional genuine love stories to put them on display at the Olay Chinese Valentine’s Day – Love Museum – so that everyone could feel the strength of love.
Besides souvenirs and fearless love stories, attendees could also have a professional photographer capture their experiences with loved ones. Come & photograph our exhibition, upload it to Weibo and hashtag #FearlessOfAge to get a reward. What’s more, the first ever AI face-tracking system will take you for a walk through time, where you will see yourself and your loved one in 10 years.
Credits –
P&G Greater China, Skin Care – Olay
Vice President: Hyoeun Kim
General Manager: Victor Leung
Brand Manager: Mingo Wang
Senior PR Manager: Yimei Sun
Grey Group Hong Kong
Chief Executive Officer: Sarah Trombetta
Chief Creative Officer: Michael Knox
Group Creative Director: Christopher Lee
Business Director: Duffy Lau
Planning Director: Ann Zhang
Creative Team: Augustine Huang, Apple So, Joy Li, Felicia Gu
Account Service Team: Violet Tu, Fred Yeung
Producer: Maggie Ng
PR team
DeVries Global
Senior Account Manager Feifei Zheng
Senior Consultant Lizhe Wang
Consultant Rainie Zhang
Consultant Jane Lu
Senior Associate Aileen Yang
Senior Associate Tammy Liu
Social team
Linksus digiwork
Account Director Richi Qin
Account Manager Fred Yip
Senior Designer Cici Chan
Senior Account Executive VK Yip
Account Executive Yui Zheng
Copy writer Jevon Huang
Associate Account Executive Young Zheng
Account Executive Pamela Fang
Designer Lynn Lee VK Yip
KOL team
Linksus digiwork
Media Director Jessie Yu
Media Manager Vicki Wan
Media Manager Spring Chen
Media Executive Lee Li
Senior Media Executive Amy Duan