On Chinese Valentine’s Day Olay + Grey Group HK celebrate women who are fearless of age/love

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Olay.jpgIn China, age has become an invisible guideline and restriction when it comes to love. Therefore, this Chinese Valentine’s Day, Olay and Grey Group Hong Kong created a campaign behind the belief that once you are fearless of age, you can love without fear. By listening and being inspired by the stories of real women, Olay encourages all women to listen to themselves when it comes to love.

VIEW THE FILMS (in Chinese)

From thousands of stories left as messages on Olay’s online platforms, Olay created 3 films to bring to life its belief in an authentic way. A week before Chinese Valentine’s Day, the films were launched through major websites and social platforms, garnering countless views.

Olay 2.jpgIn addition to the three films, Olay also collected additional genuine love stories to put them on display at the Olay Chinese Valentine’s Day – Love Museum – so that everyone could feel the strength of love.

Besides souvenirs and fearless love stories, attendees could also have a professional photographer capture their experiences with loved ones. Come & photograph our exhibition, upload it to Weibo and hashtag #FearlessOfAge to get a reward. What’s more, the first ever AI face-tracking system will take you for a walk through time, where you will see yourself and your loved one in 10 years.

Credits –

P&G Greater China, Skin Care – Olay

Vice President: Hyoeun Kim

General Manager: Victor Leung

Brand Manager: Mingo Wang

Senior PR Manager: Yimei Sun

Grey Group Hong Kong

Chief Executive Officer: Sarah Trombetta

Chief Creative Officer: Michael Knox

Group Creative Director: Christopher Lee

Business Director: Duffy Lau

Planning Director: Ann Zhang

Creative Team: Augustine Huang, Apple So, Joy Li, Felicia Gu

Account Service Team: Violet Tu, Fred Yeung

Producer: Maggie Ng

PR team

DeVries Global

Senior Account Manager Feifei Zheng

Senior Consultant Lizhe Wang

Consultant Rainie Zhang

Consultant Jane Lu

Senior Associate Aileen Yang

Senior Associate Tammy Liu

Social team

Linksus digiwork

Account Director Richi Qin

Account Manager Fred Yip

Senior Designer Cici Chan

Senior Account Executive VK Yip

Account Executive Yui Zheng

Copy writer Jevon Huang

Associate Account Executive Young Zheng

Account Executive Pamela Fang

Designer Lynn Lee VK Yip

KOL team

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Media Director Jessie Yu

Media Manager Vicki Wan

Media Manager Spring Chen

Media Executive Lee Li

Senior Media Executive Amy Duan