Ogilvy Singapore and Ponds create the first range of makeup made from Delhi’s air pollution
August 3 2018, 10:30 am | | 3 Comments
Delhi is the most polluted city in the world. 200 million toxins land on women’s faces daily without them realising. To promote Pond’s Facial Cleanser, Ogilvy Singapore wanted to open their eyes to the problem. So, they showed them in the most tangible way how their skin gets affected and created the first range of makeup made from Delhi’s air pollution.
3 Comments
wasn’t this submitted for Cannes? why is it only launched now?
How is this helping Pond’s. It gives the impression that Pond’s is an equally shitty product. Well done agency.
First the philippunes uses dirty river water to make watercolour paintings…now this….cmon guys it’s getting a bit old…..