Geometry Malaysia makes two senior hires with Filipe Lampreia + Joseph Laihee joining the team

Geometry Malaysia has made two key appointments in the lead up to their move to new offices within the WPP building in Kuala Lumpur.

Filipe Lampreia joins as Head of Strategic Planning, reporting directly to CEO Kenny Loh. A Portuguese national with over 15 years of experience in numerous countries, Filipe was Regional Strategic Planning Director for Coca Cola Global/North America and Kellog’s Latin America. But he’s no stranger, having been Head of Strategic Planning at both Geometry Costa Rica and later, Mexico.

A multiple winner of Cannes Lions and Effies, Joseph Laihee is also in the Guinness Book of World Records for his work P&G’s 2017 seminal “Great Moments Together” campaign. Fresh from a long stint in Dubai, Laihee has been at the forefront of the experiential ecosystem in the marketplace where it really took off. He will work directly under Geometry’ Malaysia’s ECD, Michael Fillon.

“Geometry Malaysia is on the cusp of something epic,” said Fillon. “We are not just cementing our credibility in comprehensive brand experience, we are also enforcing our vision of building an agency full of idea generators with transferrable, technical capabilities.

“Together, Filipe and Joseph will work seamlessly with Kenny and myself to create new opportunities for our clients and their shoppers – driven by ideas that help people buy well. Joseph brings a wealth of creative uniqueness to Geometry from an experiential perspective and especially from a structural design angle. I am stoked, because the work you will soon see is going to be a game changer for everyone here.”