The Social Street India cuts the fuss in a print campaign for visual content provider Masterfile

Masterfile is a visual content provider. A generalist stock photo library, with a lifestyle focus, Masterfile has a collection of millions of Rights-Managed and Royalty-Free photos and illustrations. Their collection covers all genres and subjects. 

When it comes to creating layouts, a lot of designers/art directors prefer shooting over buying from stock image websites. But the shooting process is very lengthy and involves a lot of trouble in terms of arranging actors, props, equipment, cameraperson, food for actors, costumes, post shoot correction, etc. The Social Street India wanted to make people realize that buying a stock image as per the requirement of the campaign can be extremely simple as compared to a shoot done specially for any campaign, because of the cost implication for shoot and the post production is a big affair and Masterfile is equipped with talented photographers from across the world and best post production studios which take care of all your hassles. So you can choose the images as per your requirement. Hence, The Social Street said, “Cut the Fuss”.

The campaign garnered two awards in Still Print Ad and Still Other categories at the Goafest Abbys 2018.