Lin Liu joins UM China as chief strategy officer

Lin Liu.jpgUM Shanghai has appointed Lin Liu as Chief Strategy Officer.
A veteran in strategic planning and brand communication, Liu (pictured) brings 20 years' experience in creative and digital agencies across China and North America, with demonstrated success in formulating strategies for brands spanning the FMCG, technology, automobile, cosmetics and luxury sectors.
Most recently, Lui was Head of Strategy & Planning of Isobar China, where she successfully transformed the planning offering to digitally-led yet idea-centric. Prior to Isobar, she was Brand VP of naked Group, and she had held strategic planning roles at Ogilvy & Mather, BBDO, R/GA, Saatchi & Saatchi and TBWA, working with multiple brands including Dove, Apple, Tiffany & Co., HP, Subaru, Mondelez, Kimberley-Clark and Tsingtao Beer.
As Chief Strategy Officer Liu will lead UM China's strategic offering, working closely with business leads to drive growth with clients and developing a best in class strategy team.
Tom Wan, CEO of IPG Mediabrands China commented, "We are delighted to have Lin on board. The increasingly digital media landscape offers unprecedented opportunities to connect with consumers. Yet the complexity of the ecosystem in China urges even the best-informed marketers to engage their audience in a meaningful way. Through the power of strategic offerings led by Lin UM is poised to capitalize on the opportunities in the digital era on behalf of our clients".
Liu commented, "I'm impressed by how UM is welcoming the monumental changes in our industry with rigor, foresight, and intelligence, which is captured in 'Better Science, Better Art, Better Outcomes'. I look forward to working with a diverse and extremely talented group of professionals to forge creative thinking, a strong focus on consumers, and fluency in data and technology, into new solutions for our clients."
Liu will be based in Shanghai, reporting to Tom Wan and her appointment is effective immediately.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.