Innocean’s 20-year campaign video for Hyundai Motor India crosses 100 million views on youtube

Innocean’s recent campaign for Hyundai Motor India titled Brilliant Moments with Hyundai commemorating, their 20-year journey in India market has crossed the landmark 100 million views on YouTube on 16th July 2018. This feat has been achieved in a rather short span of just a shade over a fortnight making this the fastest Automotive brand video ever in India to achieve this viewership score. 

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The phase one film of this the campaign titled #Hyundaideal has touched a chord across the nation with its evocative storyline that kindles the touch of nostalgia and generation divide in a Hyundai owning family. This video was premiered on 27th of June. As on date it has touched a figure on 104 million plus views on YouTube and over 37 million on Facebook and close to an unprecedented 100000 shares.

Arjun Modayil, Executive Director Innocean Worldwide said, “The success of this campaign proves that brands that touch an emotional chord have marketing leverage that goes beyond the mere products features. We have witnessed an outpouring of positive emotions from owners, former owners and prospects alike to this initiative of our esteemed client Hyundai.”

At the heart of this campaign driven on Digital platforms exclusively is the effort to maximize views and engagements. The activity has been managed by the Innocean’s digital team led by Abhishek Chhabra and Anupam Sonker.

Saminder Ghai, Creative Director at Innocean Worldwide India said, “When I set out to write this story my focus was on capturing true emotions that tug at the heart of us all , especially in a typical Indian family setting. The father son interplay in the plot of The Deal with Hyundai Accent as the centrepiece has turned out to be the clincher.” He further adds, “the landmark figure of 104 million views on YouTube is a great professional accolade for us all and it’s a defining moment of sorts.”

The phase II of the campaign will be commencing shortly. The objective across the two phases is to tap into the brand love of the Hyundai loyalists across India and seek their personal stories and experiences with their Santro, Accent or i10. Over 5000 plus stories have been netted so far. With the new film a fresh surge in all these numbers is anticipated.

Credits –

Sr. General Manager & Group Head Marketing: Puneet Anand