Silver and 4 Bronze Lions to Asia in Cannes PR Lions: TBWA\Hakuhodo Tokyo takes home Silver

TBWA\Hakuhodo Tokyo has picked up a Silver Lion tonight in the PR Lions competition at the Cannes Festival of Creativity. At the recently concluded awards presentation four other Asian agencies also came away with Bronze Lions.

TBWA\Hakuhodo Tokyo’s Silver winner was for AIG “Pride Jersey” that utilises a special black fabric which, when stretched, reveals the full spectrum of a rainbow’s colours.

Innocean Worldwide South Korea scored Bronze for “Chatty School Bus” for Hyundai.

A Bronze Lion went to BBH Singapore for “The IKEA Human Catalogue” for IKEA.

BBDO Pakistan’s “The Bridal Uniform” for UN Women that protests against child marriages in Pakistan also picked up a Bronze.

ADK Tokyo picked up the final Bronze Lion for Asia in the category for the Japan Aerospace Exploration Agency “Future Cuisine Restaurant Ibuki”.

In the PR Lions, 2,111 entries were received and 89 Lions awarded: 14 Gold, 27 Silver and 47 Bronze. ‘Trash Isles’, by AMVBBDO, London, for Plastic Oceans / Ladbible, United Kingdom, picked-up a second Grand Prix after winning a first in the Design Lions.

Download the PR Lions winners: PR Lions Winners.xls