Publicis Ambience India wins Brand Factory
Brand Factory has appointed Publicis Ambience for creative duties. As its creative partner, Publicis Ambience will offer complete integrated communications solutions including branding, advertising and marketing solutions. These will stretch across traditional mediums comprising television, print, outdoor, ATL/BTL, etc.
Brand Factory is India’s leading chain of fashion discount stores that promises consumers a revolutionary discount shopping experience. Brand Factory offers more than 200 Indian and International brands at 20-70% discount, 365 days a year. Merchandise available at Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, luggage, accessories and more.
Roch D’Souza, Chief Marketing Officer, Brand Factory said, “In Publicis, we saw lot of enthusiasm and hunger for the category we are operating in. Our intent was very clear; we weren’t just looking for a creative agency but a business partner who understands the category, business aspects, markets we are operating in and the customer of Brand Factory. To which, Publicis did a good job. Also, having Bobby Pawar on board makes a lot of difference. He brings in lot of experience to the table and has understood the potential of the Brand. We are hoping to see path-breaking ideas in this partnership.”
Pawar, CCO & MD – South Asia, Publicis Worldwide (pictured above) commented, “We are honoured that Brand Factory has placed their faith in us. I look forward to partnering Suresh Sadhwani, Roch D’Souza and their teams in exceeding their lofty ambitions for the brand and the business. Brand Factory disrupts the category and our efforts will be to engage with consumers in disruptive and effective ways. This win comes on the heels of many wins over the last few months. You will hear of some more wins very soon.”
Paritosh Srivastava, COO, Publicis Ambience added, “Brand Factory has some serious ambitions for the Indian market and we are happy to have matched their steep expectations. The key need on Brand Factory is not of a communication partner but that of a business partner and every idea should be a business building idea apart from brand building. We as an agency pride on our business understanding and are glad that the same was appreciated by the team at Brand Factory. Given the large footprint across India, we had to show a strong understanding of multi-cultural hyper local insight mining ability. The honesty, transparency and human connect between the teams is rare to find and we sincerely hope it will allow us to achieve many milestones over a long period of time together.”