On Father's Day Mankind Pharma India + ADK Fortune make a request for men to stop smoking

PREGANEWS.jpgPreganews Pregnancy Detection Card, manufactured and marketed by Mankind Pharmaceuticals is the leading brand in its category. For years, it has been bringing 'good news' to the mom-to-be.
 
To take the relationship with its user further, Preganews has just launched a new campaign #QuitBeforeYouStart specifically targeted at couples planning a family. The toll of young smokers in India and the world over is increasing swiftly. Usually women stop smoking before they start planning a baby. But in the case of men, it is very rare that they quit. Through the study done by National Health Society, United Kingdom, it is observed that men who continue smoking while planning a family, run the risk of damaging the DNA of the fetus permanently. Highlighting this issue Prega News urges the 'would be fathers' to quit smoking before they start planning a family.

#QuitBeforeYouStart is an urge from Preganews to the fathers to quit smoking for a healthy child. Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said that "Prega News is already the leading brand in the category. It is now the responsibility of the brand to take up relevant issues concerning pregnancy. For a healthy child it is the responsibility of both the mother and father to quit smoking. This takes our corporate philosophy of serving lives further".
 
PREGANEWS2.jpgThe campaign has been conceptualized and executed by ADK Fortune. Akashneel Dasgupta, NCD, ADK Fortune added, "Planning a family is a huge decision taken by the couple. People are aware about the side-effects of mother's smoking at the time of pregnancy. But when it comes to men there is a lack of awareness that even the father's habit of smoking can harm the fetus. With this campaign we would like to break this misconception and highlight the fact that it is equally important for both the partners to quit smoking. If the father is smoking at the time of conceiving, it might damage the DNA of the child, leading to disability for the rest of the child's life. Through our campaign #QuitBeforeYouStart we make a humble request to quit smoking before it is too late".
 
Credits -
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Account Management: Shruti Negi, Itee Gupta
RBF Productions Team
Director: Tathagata Singha
Producer: Rajesh BhanushaliMankind Team
Mankind Team:
CEO: Rajeev Juneja
Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.