Ogilvy Hong Kong + TBWA\Thailand top performers in Cannes Industry Craft Lions

The revamped Craft Lions at the Cannes Festival of Creativity has proven to be a bonanza for Asia with 53 Shortlists out of the total of 202 overall.

Out of the 53 Shortlists in this newly renamed Industry Craft Lions, Hong Kong leads Asia’s performance with 18 entries making the cut. Ogilvy Hong Kong has 13 Shortlists, Cheil Worldwide has 4 and Grey Hong Kong has 1.

Ogilvy Hong Kong’s KFC Hot & Spicy print campaign adds another 12 Craft Shortlists to it’s already strong performance across the Outdoor Lions and Print & Publishing Lions where it has 9 Shortlists.

KFC 12 shortlists are for Art Direction Craft in the Print & Publishing (3) and Outdoor (3) categories, and for Photography Craft, again in the Print & Publishing (3) and Outdoor (3) categories. Photography was carried out by Illusion Bangkok.

Thailand has 12 Shortlists in the Industry Craft Lions – 11 for TBWA\Thailand’s new McDonald’s 24 Hour campaign.

China has 10 Shortlists – logicllogic Shanghai with 4 and 2 each for Amber China, Havas Shanghai and Redbank Beijing.

Download the Industry Craft Lions shortlist –  Industry Craft Lions Shortlist.xls