Nisha Sivan joins Edelman Singapore as strategy director, brand and Logan Smith as SD, digital

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Edelman Singapore has made two senior Strategy Director appointments in Singapore to further strengthen its strategic planning offering with Brand, Reputation and Digital clients across the agency. Nisha Sivan joins as Strategy Director, Brand (pictured left) and Logan Smith as Strategy Director, Digital (pictured right).

Sivan was most recently Planning Director on the Mastercard and Nestlé Purina regional

businesses at McCann Worldgroup. A Psychology graduate of University of Melbourne, her 15-year career has spanned management consulting, advertising and brand consulting across Asia, giving her both breadth and depth of experience in building brands for business impact. She has held client management and strategy roles at Ogilvy, Leo Burnett, Grey and DIA Brands in both Malaysia and Singapore, working on regional giants and local heroes like Qatar Airways, KFC, GSK, Nestlé, Kimberly-Clark, Coca-Cola, Dove, Celcom and Petronas.

“Edelman is not just helping brands earn attention – it is helping brands earn trust. Nurturing

this much needed value is key to success in today’s world, right from brand creation to brand

experience. Bringing together a strong media heritage, embedded storytelling capabilities, data analytics and a future-focused agenda, it is poised to help clients act with certainty in an ever-changing world. I’m excited to be part of that vision,” said Sivan.

Smith’s career has spanned journalism, digital, PR and advertising across three continents, giving him international experience in helping brands use data-and-insight-driven Creative Industries MA graduate from King’s College London, Smith was most recently Digital Strategy Lead at MullenLowe Singapore, working across clients like Unilever, FrieslandCampina, AkzoNobel, Johnson & Johnson and F&N on a variety of digital strategy projects including integrated campaigns, content marketing and digital transformation. He is no stranger to Edelman having worked in the London office before moving to Singapore.

“I’m thrilled to be boomeranging back to Edelman and joining a vibrant, dynamic strategy team that are ready to help brands and clients take work to the next level, from inception to

implementation. In an ever-changing digital world where there is so much choice on what to

watch and where to engage, I’ve always believed in Edelman’s approach in developing ideas that put people at the core and help make brands relevant to their lives,” said Smith.

“We weren’t looking to hire conventional talent bound by traditional swim lanes. We were  and creativity. Logan and Nisha are all of the above and more. I am excited to see them catalyse  work across earned, owned, shared and paid. Their skills fit perfectly with Edelman’s

commitment to helping clients solve problems in new ways,” said Remona Duquesne, Chief

Strategy Officer for Edelman Singapore.