KBank + GREYnJ United Thailand hijack the World Cup with 25 real-time content in 25 days

Remember watching the previous World Cup, and wondering why TVCs aired during the half-time breaks involve non-relevant content? Well, KBank is setting out to change just that this year. A major World Cup broadcast sponsor, KBank seeks to step out and engage with football fans via a different approach with a whole lot of fun!

Regardless of your level of interest in the World Cup, GREYnJ United Thailand wants you to be involved with a series of 25 Real-Time content advertisements over 25 days of the World Cup! This is in line with KBank’s message: to seamless connect and facilitate its clients and customers across all platforms.

The campaign will feature 25 advertisements which will air across every day of the competition, with creative branded content revolving around the unique highlights of every match. Undoubtedly a challenge due to the impossibility of forecasting the results of every match, the GREYnJ United team will be challenged and stretched to produce and turn around each Real-Time advertisement in a limited window of time.

A highly-ambitious effort, it will run across Thailand, and feature a collaboration with a sports publisher responsible for compiling highlights of every World Cup match. The scope of work will span across TV, Online, Print, Activations (setup, and live broadcasting of matches at Central World, Bangkok) and include lucky draws with attractive prizes.

Credits –

Chitravinee Vannakorn, Senior Vice President