Innocean Worldwide creates Kia Motors India’s first Football Music Video “Two Little Feet”

Kia Motors, the official partner of the 2018 FIFA World Cup RussiaTM launched a campaign to choose 2 children from India as the Official Match Ball Carriers and be among 64 such children chosen from across the globe. This is the first time that children from India will be featuring at the FIFA World CupTM.

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Kia has been associated with football for a long time. The rising interest and passion for football in India and with the coming of FIFA World CupTM, the biggest sporting event, this was a good platform to offer a once-in-a-lifetime experience to young footballers of India as the Official Match Ball Carriers.

Given that Kia has just entered the Indian market and with product launch slated for next year, the objective was to leverage its FIFA association and thereby introduce the brand to India in an engaging manner.

A power-packed football music video created by Innocean Worldwide India, titled “Two Little Feet” which captures the passion for football among kids, culminates with 2 talented kids being chosen as the Official Match Ball Carriers. It is a catchy, foot-tapping ode to the little stars in the making, one that is worth sharing and remembering. It is the culmination of a multiple city talent hunt from which the two children – Rishi Tej and Nathania John K were selected. The children had to upload their football skill videos to be eligible for the final round of selections held in Gurugram, judged by Sunil Chhetri, Captain of the Indian National Football Team and Porush Jain, CEO, Sportskeeda.com.

Madhavi K Guha, Sr. GM Account Planning at Innocean, said that, “the choice of FIFA as the first touchpoint with the Indian audience for brand Kia was a conscientious one and in line with the brand tenet of being exciting. It is also intended to enhance consumers sense of expectation from the brand in its own way. The key anchor point for us lay in the fact that these kids will be the first ever OMBCs from India and our strategic intent was to glorify that in ample measure”

SM Talha Nazim, Sr. ECD, Innocean Worldwide India, who is the creative mind behind this idea said, “Advertising is an interruption. Moreover it breaks the tempo of the game. Also it’s Kia’s first entry into India. And Kia happens to be the official partner of the FIFA World Cup. So we decided to make the interruption as interesting as possible. Thus was born the idea of a football music video. Offering fans an action packed match between kids. This was also in sync with Kia’s World Cup plans as it is sending India’s first Official Match Ball Carriers to Russia. After that it was a child’s play. Get the best production house and the best director for the job and let them fly. Hopefully, people will enjoy this piece and remember Kia Motors as a young vibrant brand that is as passionate about football as it is about cars.”

B Sridhar, Business Director at Innocean added, “We are happy with the overall response to the entire activation idea that preceded this video to chose the OMBCs. The response to “Two Little Feet” is building up fast and in good numbers. The Indian fans shall surely resonate with the intent of Kia to give young feet a place of pride on the world stage called FIFA World Cup.”

Credits –

Editor: Shashanka Chaturvedi & Tushar Shivan