Coca-Cola and IKEA celebrate the Donald Trump and Kim Jong Un historic summit in Singapore
June 12 2018, 2:02 pm | | No Comments
Two Singaporean advertisers have released work that celebrates the historic summit that took place today in Singapore between US President Donald Trump and North Korea’s Supreme Commander Kim Jong Un.
Coca-Cola released limited-edition cans with logo written half in English and half in Korean. The saying “Here’s to peace, hope and understanding” is also printed in both languages on the can and the hashtag #TastethefeelingofHope is being used. The agency behind the stunt is Dentsu Merdeka LHS Malaysia.
IKEA in Singapore has taken a more lighthearted approach with their topical ad. The creative features their world famous Allen Key and the tag line “Weapon of Mass Construction”. The ad was created by BBH Singapore.
