A look back at Lion & Lion’s journey in Taiwan

Established in Q3 2017, Lion & Lion’s new office in Taiwan is the youngest of six in the region. Alexandra Pao (pictured left) heads operations as Managing Director, bringing expertise and knowledge from Dentsu Aegis Network, Ogilvy & Mather, Yahoo and Leo Burnett, complementing the line-up of entrepreneurs and ex-consultants in Lion & Lion’s senior management across the region.

In the past nine months, Lion & Lion’s clientele in Taiwan has grown to comprise well-known brands including Marilyn, Acer Global, La Prairie, Sinyi Japan, and most recently Cathay Pacific Airlines and Hong Kong Tourism Board (HKTB).

Pao believes that the rapid growth and success of Lion & Lion in Taiwan is due to to the clients’ ROI as a key goal, and a continuous focus on working with clients as partners. “By aiming well, moving beyond traditional communication KPIs and by being forward thinking together with our clients, we have been able to meet expectations delivering high quality, and at the same time build strong relations with our clients,” explains Pao.

Taiwanese shapewear brand Marilyn and Lion & Lion have been working together since the end of 2017, with the objective of helping Marilyn overcome the challenges of operating in highly competitive and niche market. Previously, Marilyn focused on traditional media investments and brand awareness and was struggling to increase sales overall.

Together with Lion & Lion, Marilyn moved successfully into digital advertising, and handed over the responsibility of driving social media and social listening to Lion & Lion. As a result, Marilyn have gained an increase in interested consumers on their social media platforms, gained more knowledge on factors that can influence their consumers decisions through social listening, and increased overall sales by collecting contact details on potential customers and strategically plan promotional deals.  

Lion & Lion’s key focus in Taiwan for 2018 is to provide and leverage Lion & Lion’s cross regional resources and portfolio work, and to deliver tailored-to-fit digital solutions for both current clients and those to come.

“Our biggest strength and opportunity is to build strong showcases and relationships with clients and partners. I am confident our work with clients will help establish Lion & Lion as a high quality and strategic digital agency and partner,” said Pao.

Earlier this year, Lion & Lion restructured its internal operations to a centralised “one-agency” model, which today, is made up of more than 180 employees across six regional offices. The Centre of Excellence in Kuala Lumpur utilises an innovative approach, differing to that of a traditional network, enabling full regional coverage while maintaining core values around transparency and consistency.

Pao explains that, “With the current set-up of Lion & Lion, we have an extensive internal cross regional pool of capabilities, as well as regional and local expertise. This enables us to deliver great work and impact to our clients across Taiwan.”