Asia Pacific Tambuli Awards releases Media & Digital and Humanity & Culture Cluster shortlists
The 2018 Asia Pacific Tambuli Awards has released the shortlists for for the Media & Digital and Humanity & Culture Cluster categories with The Philippines picking up 30 shortlists led by Ace Saatchi & Saatchi, Dentsu and Ogilvy & Mather with 4 shortlists each. McCann Worldgroup, IdeasXMachina Advertising and Stratworks have 3 shortlists each. BBDO Guerrero and Leo Burnett have two shortlists each, whilst Mediacom, Seven AD Inc, Publicisjemenezbasic, The Huddle Room and SM City Baguio have one shortlist each.
Australia has scored 16 shortlists lead by BWM Dentsu with 12 including four for Queensland Police ‘Disappearing Persons Alert’, four for Victorian Government ‘Alert Ad’ and four for Babylove ‘Premmie Proud’.
India follows with 11 shortlists – 5 for BBDO, 3 for Cheil, 2 for Edelman and 1 for McCann Worldgroup. South Korea has 3 shortlists, Taiwan and Japan have 2 shortlists each and Hong Kong and Vietnam have one shortlist each.
The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
The Creative Cluster Categories shortlist will be released on June 4, 2018.