Spotify launches new global brand ‘Love What You Love’ with two epic movie trailer-esq spots
Director Steve Ayson has teamed up with Spotify’s creatives on two epic movie trailer-esq spots. The new work is part of a major marketing campaign from the music streaming company titled, “Love What You Love.”
Both films drop hugely popular tracks in places they might not normally reside.
‘Chase’ turns a gritty, high-speed car chase into a love session for Myley Cyrus’ “Wrecking Ball”. While the second spot ‘Horror’ gets spooky around lethally catchy Camilla Cabello’s “Havana”.
Shot in Mexico City, the two films will start rolling out worldwide today through June 21st.
Spotify
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Rajeev Basu
Associate Creative Director: Alex Sobiecki
Senior Art Director: Ellen Pai
Director of Integrated Production: Belinda Lopez
Senior Broadcast Producer: Laura Ferguson
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Dariusz Wolski
Production Designer: Nicolas Scabini
Service Production: Kinema Films
General Director (Kinema): Jose Ludlow
Line Producer (Kinema): Dalia Sierra
1 Comment
Ah ads! The reason we all got into this in the first place. Good to see people still make them.