Jack in the Box Worldwide secures social media and digital creative duties of PNB MetLife India

Jack in the Box Worldwide, the digital agency of The 120 Media Collective, has won the social media management and digital campaigns communication duties of PNB MetLife, one of India’s leading life insurance companies.

Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective (pictured) said, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

He further added, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s Mera Term Plan. The quirky campaign centred around Joy Da’s obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”

Nipun Kaushal, Chief Marketing Officer, PNB MetLife said, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”