Directors Think Tank shoot new Petronas global brand film for McCann Erickson Malaysia
Directors Think Tank director Rajay Singh has again worked with Petronas and McCann Erickson Malaysia. Petronas, Malaysia’s oil and gas company, McCann Erickson Malaysia and Directors Think Tank Malaysia – three teams of all-Malaysian talent, recently created the brand’s global film – a visually striking perspective of the life of a lubricant engineer, told in 75 seconds. The spot was shot in both the UK and Malaysia.
Salvatore Schembri is an Italian, and a Petronas Fluids Engineer who travels to every race and test session throughout the year, helming a lab that learns from each race and perfects the technology behind the lubricants that put the team on top.
The film reflects the rigorous development process that all Petronas products, be it Primax fuels or Syntium lubricants, go through. The film forms part of the brand’s recent efforts to build presence in the global market.
McCann Erikson Creative Director Yeoh Oon Hoong said, “Right from the get go, Jay and the Directors Think Tank team made incredible strides in ensuring that the production quality was top notch. The energy level of Jay and his team was inspiring to witness as they overcome multiple challenges throughout the entire production period. The directorial input from Jay took the film to a level of storytelling that is warm, compelling and most of all, a delight to watch”.
The art direction, cinematography, editing and music mimicked this high pressure, always-on environment and rarely pauses – even his well-deserved coffee break is interrupted by a request for more. A perfectly-synced shoot across two continents, this year’s efforts focus on the talent, tenacity and sheer will of the team behind the scenes of a top performing F1 outfit.
“I was really impressed the client and agency trusted me enough to try something a little bit different,” added director Singh.
Credits –
Gavin E. Hoh: Chief Creative Officer
Yeoh Oon Hoong: Creative Director
Azraai Azmi: Senior Copywriter
Yeoh Oon Hoong: Art Director
Pauline Moreira: AV Producer
Shukri Jai: Business Director
Jannah Adnan: Account Manager
Yuza Affiq: Account Executive
Production House: Directors Think Tank
Rajay Singh : Director
Tek Nam: Producer
Lee Wing Lok: DOP
Fuse Adventures in Audio: Music Studio
Affandi Jamaluddin: Editor
VHQ Post: Post Production
Client: Petronas
Firdaus Shah Jonid: Senior Manager Advertising & Promotions
Alina Tasha Tamyas: Manager Advertising & Promotions
Jihan Yahya: Executive Advertising & Promotions