The One Show announces first finalists: Asia scores 116 finalists led by Japan with 59

GLR 01.jpgThe One Show has announced the first batch of finalists in the following categories: Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations and Responsive Environments.

Asia has secured 116 finalists led by led Japan with 59 finalists. Asia's finalists are as follows:

Branded Entertainment
Innocean Worldwide / Seoul Hyundai Motor Company Shackleton's Return
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore + Joinery / Los Angeles Alliance Française de Singapour Pitching French Films To Hollywood x 2
Choojai and Friends / Bangkok + The Film Factory / Bangkok Advanced Wireless Network Facebook Live Stunt
Ogilvy & Mather Japan GK / Tokyo Sony Music Labels (Japan) Make It Metal
TBWA\HAKUHODO / Tokyo + Tohokushinsha Film Corporation / Tokyo adidas Japan Green Light Run
Design
another design / Guangzhou Guangdong Museum of Art 2017 Guangzhou Image Triennial
Emart / Seoul Emart Men's Lifestyle Curator, Howdy
Cheil Worldwide / Seoul + McKinney / New York + Czarnowski / Chicago + Sangwha / Seoul Samsung Electronics Samsung Gear VR Wonderland
Hakuhodo Kettle / Tokyo + Hakuhodo / Tokyo Two Hotel Highway x 2
R/GA / Tokyo MUJI Tokyo Pen Pixel x 3
hanqingtang design / Nanjing Phoenix Science Press Walking the Path to Eternal Fragrance
hanqingtang design / Nanjing Zhejiang People's Fine Arts Publishing Nocturne
Sun Xiaoxi / Beijing Zuoxiaozuzhou Studio Che Pi-Interview with Zuoxiaozuzhou
T-Change Design / Nanjing Shenzhen Graphic Design Association Graphic Design in China 2017
Dentsu / Tokyo The Yoshida Hideo Memorial Foundation STUDIES of Graphic design
Kinetic / Singapore HOLYCRAP.SG Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Kinetic / Singapore + Holycrap.sg / Singapore HOLYCRAP.SG Rubbish Famzine No.7 Flash and Blood
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong 3M Hong Kong The Earworm Billboards x 2
Dentsu / Tokyo + J.C.SPARK / Tokyo The Shizuoka Shimbun and Shizuoka Broadcasting System Self-spelling KANJI
Masaki Hanahara / Tokyo Restaurant L'ARCHESTE Alphabet Flowers
SHA / Tokyo SHA Uncontrolled Types by Plotter Drawing Nippon Design Center / Tokyo + Kontrapunkt / Copenhagen Goertek Sonic Typeface for Goertek
Dentsu / Tokyo + amana / Tokyo + Taki / Tokyo Hokkoku Shimbun "Remains in My Heart."/Sumo Girls 82 Techniques
Dentsu / Tokyo + amana / Tokyo + Taki / Tokyo Hokkoku Shimbun "Sumo Girls 82 Techniques / Sumo Girls
82 Techniques The Nine / Shanghai Hengzheng Dental A Gentleman Plays The Trombone
Dentsu / Tokyo End-of-Life Care Association of Japan Maze Without Exit
Dentsu / Tokyo good mornings The Bridge
Dentsu / Tokyo Shochiku Minami-za Eating Kabuki with your fingers.
Dentsu / Tokyo Toyota L&F The Beauty of Food Logistics
GREYNJ United / Bangkok Ferrero Now in Fruit Flavours
Ogilvy Group Thailand / Bangkok DKSH (Thailand) Build the future
SHA / Tokyo SHA Uncontrolled Types by Plotter Drawing
The Nine / Shanghai Hengzheng Dental The Brass Instruments Band
Toby Ng Design / Hong Kong West Kowloon Cultural District Hong Kong Young Architects & Designers Competition 2017
Dentsu / Tokyo + J.C.SPARK / Tokyo + Nissho / Tokyo + Revlon / Tokyo Kirin Company Journey Around HEARTLAND
Dentsu / Tokyo + J.C.SPARK / Tokyo + Yokohama Super Factory / Tokyo + Taiyo Kikaku / Tokyo Elecgtronic Arts SimCity BuildIt School of Politics Text Books
Dentsu / Tokyo + Mori / Tokyo Mavericks The Whole Earth Catalog
TBWA\Shanghai / Shanghai Penguin Books Penguin Frozen Storybook x 2
Famous Innovations / Mumbai CaratLane - A TATA BRAND The Personalised Ring Box that'll Get You a Yes
The Immunity Charm_New.jpgDead Whale.jpgMcCann Worldgroup India / Mumbai + McCann Health / Delhi Ministry of Public Health, Afghanistan The Immunity Charm
Wieden+Kennedy / Shanghai Nike China Nike Badge of Honor
TigerPan Packaging Design Lab. / Shenzhen China Resources Snow Breweries Snow Beer-Ingenuity
Ogilvy & Mather Japan GK / Tokyo Eyes, JAPAN Safety Spokes
Innocean Worldwide / Seoul Hyundai Motor Company Hydrogen Electric House
iyamadesign / Tokyo Kamoi Kakoshi mt expo 2017
Dentsu Jayme Syfu / Makati City Greenpeace Philippines Dead Whale
Hindustan Petroleum / Mumbai Hindustan Petroleum Roads That Honk
Mori / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Red Bull Red Bull Music Festival Tokyo
Six / Tokyo + Spa-Hakuhodo / Tokyo Double A Obsession for Smoothness
Dentsu / Tokyo Shochiku Minami-za Eating Kabuki with your fingers.
Dentsu / Tokyo + amana / Tokyo + Taki / Tokyo Hokkoku Shimbun Sumo Girls 82 Techniques
Dentsu / Tokyo + J.C.SPARK / Tokyo + Nissho / Tokyo +
Revlon / Tokyo Kirin Company Journey Around HEARTLAND
Dentsu / Tokyo + Ministry of Foreign Affairs of Japan / Tokyo Ministry of Foreign Affairs of Japan One plus One.
Dentsu / Tokyo + mount / Tokyo + Tohokushinsha Film Corporation / Tokyo Suntory Holdings Yamazaki Moments
Mori / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Q / Tokyo + BOAT / Tokyo + grandpa / Tokyo Issey Miyake Homme Plissé Issey Miyake City Meets Body
Tokyu Agency + TOMO + TOTB / Tokyo + RISSI / Tokyo Tokyo Metropolitan Foundation for History and Culture New Encounters in Art & Culture
Dentsu / Nagoya Tokai Polytechnic College Study Opposite Styles
Get Back Tohoku.jpgDentsu / Tokyo East Japan Railway Company SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Dentsu / Tokyo End-of-Life Care Association of Japan Maze Without Exit
Dentsu / Tokyo Toyota L&F The Beauty of Food Logistics
Masaki Hanahara / Tokyo H'or Cafe Food Typography&
The Nine / Shanghai Hengzheng Dental The Brass Instruments Band
knot / Japan-Tokyo Yamaha Yamaha Speaker VXS/VXL/VXC Series
Shiseido / Tokyo Shiseido Makeup Tools
Dentsu / Tokyo OLFA Corporation The Art of Cutout
Dentsu / Tokyo + Ministry of Foreign Affairs of Japan / Tokyo Ministry of Foreign Affairs of Japan One plus One.
Kinetic / Singapore HOLYCRAP.SG Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Kinetic / Singapore + Holycrap.sg / Singapore HOLYCRAP.SG Rubbish Famzine No.7 Flash and Blood
SHA / Tokyo SHA inc. Uncontrolled Types by Plotter Drawing
SHA / Tokyo + Domino Architects / Tokyo + Seigensha Art Publishing / Kyoto Seigensha Art Publishing 360° BOOK
TOMO + TOTB / Tokyo + RISSI / Tokyo Tokyo Metropolitan Foundation for History and Culture New Encounters in Art & Culture
Cheil Worldwide / Hong Kong Tesco Safety Bags
McCann Worldgroup India / Mumbai + McCann Health / Delhi Ministry of Public Health, Afghanistan The Immunity Charm
F5 / Shanghai Baidu Know You Again
Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Hyundai Motor Group Chatty Schoolbus

Pitching French Films to Hollywood1.jpgDirect Marketing
Dentsu / Tokyo Kobe Shimbun Emergency Collectibles
Dentsu Jayme Syfu / Makati City Greenpeace Philippines Dead Whale
McCann Worldgroup India / Mumbai + McCann Health / Delhi Ministry of Public Health, Afghanistan The Immunity Charm x 2
TBWA\HAKUHODO / Tokyo + Tohokushinsha Film Corporation / Tokyo adidas Japan Green Light Run x 3
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore + Joinery / Los Angeles Alliance Française de Singapour Pitching French Films To Hollywood x 2
Geometry Global Japan / Tokyo Saga City The Edible Business Card

Verena Sure.jpgHealth, Wealth and Pharma
McCann Worldgroup / Bangkok Verena International Capture x 2
McCann Worldgroup India / Mumbai + McCann Health / Delhi Ministry of Public Health, Afghanistan The Immunity Charm
F5 / Shanghai Baidu Know You Again
Interbrand Japan / Tokyo Matsumoto Kiyoshi Holdings End Embarrassment
Cheil Greater China / Beijing RC Pharma Butty&Belly
MullenLowe / Singapore Unilever - Clear Stress Causes Dandruff
BBDO / Bangkok Thai Health Promotion Foundation & Deaf Association of Bangkok Hearing Rescue

Tesco Safty Bags.jpgIntellectual Property
Cheil Worldwide / Hong Kong Tesco Safety Bags
Hindustan Petroleum / Mumbai Hindustan Petroleum Roads That Honk
McCann Worldgroup India / Mumbai + McCann Health / Delhi Ministry of Public Health, Afghanistan The Immunity Charm
Hakuhodo / Tokyo + TBWA\HAKUHODO / Tokyo + Hakuhodo Products / Tokyo + 1-10design / Tokyo Hakuhodo ELI / Wearable English Teacher

Moving Image Craft
McCann Worldgroup / Bangkok Verena International Capture
Six / Tokyo + Spa-Hakuhodo / Tokyo Double A Obsession for Smoothness x 2
McCann Worldgroup / Shanghai Chevrolet / SGM The Hunt Alone
Cheil Greater China / Beijing RC Pharma Butty&Belly

Roads that Honk3.jpgResponsive Environments
R/GA / Tokyo MUJI Tokyo Pen Pixel
Hindustan Petroleum / Mumbai Hindustan Petroleum Roads That Honk x 2
TBWA\HAKUHODO / Tokyo + Tohokushinsha Film Corporation / Tokyo adidas Japan Green Light Run x 2
Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam Google Zoo Singapore ArtScience Museum: Into the Wild
Dentsu / Tokyo + Dentsu Tec / Tokyo + Rhizomatiks Research / Tokyo + Dentsu Creative X / Tokyo Japanese Government CeBIT 2017 Opening Ceremony | Japan Show Act

Download the Branded Entertainment Finalists - 2018-OneShowFinalists-BrandedEntertainment.pdf

Download the Design Finalists - 2018-OneShowFinalists-Design.pdf

Download the Direct Marketing Finalists - 2018-OneShowFinalists-DirectMarketing.pdf

Download the Health, Wellness & Pharma Finalists - 2018-OneShowFinalists-HealthWellness&Pharma.pdf

Download the Intellectual Property Finalists - 2018-OneShowFinalists-IntellectualProperty.pdf

Download the Moving Image Craft Finalists - 2018-OneShowFinalists-MovingImageCraft.pdf

Download the Public Relations Finalists - 2018-OneShowFinalists-PublicRelations.pdf

Download the Responsive Environments Finalists - 2018-OneShowFinalists-ResponsiveEnvironments.pdf

View the One Show Finalists Showcase here

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.