Tesco partners with MullenLowe Malaysia to consolidate creative and strategic duties

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Adrian Sng.jpgGlobal retail conglomerate Tesco has moved its creative communication duties to MullenLowe Malaysia.

MullenLowe Malaysia will be responsible for the business following two successful Tesco campaigns, Tesco’s 16th Anniversary Campaign and Hari Raya Campaign.

MullenLowe Malaysia has been appointed to lead the creative execution of all planned marketing campaigns for the next 12 months. The aim for the agency is to create communication that brings to life Tesco’s global brand expression that resonates with Malaysian shoppers.

Adrian Sng, Managing Director of MullenLowe Malaysia (pictured) said, “We are delighted to be working with Tesco as their creative agency partner. Tesco proves to be very interesting as a global brand driven by local insights. It gives MullenLowe the opportunity to create fresh work from the ground up with Tesco. This is another great portfolio for the agency, adding to the streak of wins in the past three months, and certainly builds up the momentum as we head into the second quarter of 2018.”