taproot Dentsu India collaborates with The New Business to strengthen revenue streams

The New Business announced its collaboration with taproot Dentsu on a strategic assignment to identify and elaborate ‘newrevenue streams’ for the latter.

Shiv Sethuraman, Founder, The New Business said (pictured), “Our industry, like many others, is at a crossroad. The wiser and more proactive leaders understand that their businesses must morph quickly. They also realise that revenue sources in a few years from now are going to be considerably different from what they are today. Working on this project with taproot Dentsu was intense,illuminating and ultimately, very enriching. We are privileged to work with an organization of the calibre of taproot Dentsu and a man of the calibre of Umesh.

Umesh Shrikhande, CEO, taproot Dentsu added, “Working with The New Business was a heartening experience. Their ability tounderstand, process and value-add into the brief is very sound.They work to a plan, stay the course and deliver aspromised. Shiv’s experience of running communicationorganizations and his easy understanding of business strategymakes all the difference. Getting counsel that is tempered by pragmatism is always a great idea. Our best wishes to them for a strong future”.

The New Business is a first-of-its-kind company that specializes in growth and business development services for the Marketing Communications industry. Established in July 2017 it counts, amongst its clients, a wide spectrum of Agencies such as wpp, Landor, taproot Dentsu, Candid Marketing, Thinkstr and Onads Communications.