Scarecrow M&C Saatchi creates #BeatMySpeed campaign to launch Skechers GoRun 6 in India

Skechers Performanc has unveiled its video campaign ‘Beat My Speed’ as a part of their integrated marketing campaign for ‘Go Run 6’ in India. Set to debut this month, Skechers GoRun 6 is specifically designed for running.

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The film features four upcoming athletes including Indian Wrestler Ritu Phogat, India U-19 World Cup Cricketer Shubman Gill, Former Captain of Indian Women’s National Basketball team Akanksha Singh and India U-17 Footballer Sumit Rathi. The film was conceptualized and created by Scarecrow M&C Saatchi, to show how important running is, as an effective training tool, in every sport.

Rahul Vira, Chief Executive Officer – Skechers India, said, ”The campaign aims to encourage and promote running as a culture especially amongst the youth and at the same time how important is it to use the right kind of shoes for running. In this campaign we had the pleasure of working with 4 promising Indian athletes from different sports, i.e. Cricket, Football, Basketball and Wrestling challenging each other to beat their speed in Skechers GoRun 6, and also emphasizing on the importance of running while training off the field.”

Joybrato Dutta, Creative Director, Scarecrow M&C Saatchi, added, “It was a delight to work with these athletes. They are the future of Indian sport. And their commitment towards this project was incredible. This film is very special to us. It’s not like you get to do a sports film every day. The objective was to create a film that inspires people to run and showcase that these shoes are the best weapon to run. Special focus has been given to the music as we wanted to create a song that people download and listen to, while they are running.”

Mangesh Mulajkar, Senior V.P., Scarecrow M&C Saatchi, said, “Skechers despite being a late entrant, has caught the fancy of the Indian consumer with its remarkable designs that fit into the modern lifestyle. But like examples seen across various categories, brands that own a high ground are able to create a sustained differentiation. Hence GO RUN 6, a performance shoe for serious runners, it was critical to establish the brand as the perfect companion for athletes that is geared to deliver speed while giving right comfort”.

Credits –

Sound Engineer: Bashab Bhattacharjee