Sani Ahmed joins The Purpose Group Vietnam as vice president – head of client service

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Sani Ahmed.jpgSani Ahmed has returned to Vietnam to be part of The Purpose Group after a long legacy with WPP – having been in JWT Pakistan, Ogilvy Pakistan and most recently held key roles in Ogilvy Vietnam, and Ogilvy Indonesia. Prior to this appointment Ahmed (pictured) was the Integration lead for Indosat (Ooredoo) and Kraft Heinz after which he transitioned to Geometry Indonesia as Integration lead for their client base. During his previous stint in Vietnam Ahmed was leading the portfolio for Nestle Milo, Unilever, Castrol and other accounts for 4 years predominantly looking at integrated solutions for his key brands.

Being an Ad-man for approximately 17+ years, Ahmed specializes in integration and has a very clear view of how to “connect the dots” when it comes to the ever evolving universe of advertising.

Ahmed said, “Vietnam has amazing potential. People tend to say there is a scarcity of talent but I disagree. I believe Vietnam has an abundance of talent that has yet to be leveraged properly. I also believe The Purpose Group will be the key to redefining how the agencies of the future function. Quick, nimble, multi-disciplined units that function under “One Purpose”, as you can see, are already starting to shake the creative foundations in Vietnam. The work speaks for itself, and I hope that I can help in leveraging this potential in order for The Purpose Group to reach its “higher” purpose.