Kapal Perempuan + Hakuhodo Indonesia reveal the hidden violence against women in Indonesia

A series of distressing photos of abused women has been released on social media in Indonesia, shining a light onto an issue that has plagued the country for a long time.

Kapal Perempuan, an NGO for the Advancement of Women’s Right, together with Hakuhodo Indonesia, partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless ‘revealed’ by a smart use of Facebook.

With more than one photo uploaded, the photos will appear cropped unless clicked upon.

Once the photo is unveiled, the full story becomes clear – things may not be what it seems on the surface, much like domestic violence in Indonesia.

VIEW THE CONCEPT

In the conservative society of Indonesia, 8 out of 10 cases of domestic violence went unreported. This is mainly due to social stigma, with victims or their family choosing to bury it rather than face the shame and taboo that will undoubtedly fall to them. Hence, the cycle of abuse continues. Victims of domestic abuse often feel trapped out of fear for their lives or children. This has led to many deaths and suicide cases that are sadly preventable.

The campaign received much attention and support since it went live, igniting a nationwide discussion on the matter. Kapal Perempuan’s effort is the first step towards creating a future where Indonesia’s daughters will no longer have to fear for their lives in their own home.

Credits

Producer: Achmad Roni, Irsyad Sidharta,Fariz Al Farisi