BANDAI NAMCO Entertainment Asia appoints VML Singapore for regional brand creative duties

VML Singapore has been appointed by BANDAI NAMCO Entertainment Asia as its creative agency for their first-ever regional brand campaign.

A leading global publisher of interactive entertainment content, BANDAI NAMCO Entertainment Asia is headquartered in Japan, with its regional office based in Singapore. Part of BANDAI NAMCO Group Holdings, the company has a storied history spanning toys and video games that go as far back as PAC-MAN and GALAGA.

The appointment, official as of March, will see VML Singapore partnering with the brand and combining its digital, creative and strategic expertise to raise awareness, increase brand preference and connect BANDAI NAMCO Entertainment Asia’s large stable of IPs with consumers. Its illustrious roster of franchises includes TEKKEN, ACE COMBAT, Super Robot Wars and DARK SOULS.

Jennifer Poulson, SVP Marketing Asia, BANDAI NAMCO Entertainment Asia said, “The ultimate decision was based on several factors, such as the number of needs each agency answered, the chemistry we have with the team, along with the enthusiasm that the agency brought to the table. We are very excited to award this partnership to VML Singapore – their proposal was a perfect fit for us and we are looking forward to working with the team and growing our brand together.”

Tripti Lochan, CEO, VML SEA & India (pictured above) said, “We are thrilled as an agency to have the opportunity to partner with a legendary brand like BANDAI NAMCO Entertainment, in the rapidly evolving gaming industry! We look forward to working with them in bringing their brand philosophy of ‘more fun for everyone’ alive, through marketing communication. The BANDAI NAMCO Entertainment consumer is a highly evolved digital audience, which makes this both challenging and opens up opportunities that brick & mortar brands can’t explore. We look forward to a ‘more fun for everyone’ partnership!”