Amber China releases second ‘Chop-Chop’ print work for Ammeloo Chef’s Edition Knife Series

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ChopChop2_Pork.jpgAmber China has released their second campaign for Ammeloo Knives. Both campaigns involve great crafting and retouching.

The first campaign titled “Chop-Chop 1.0” was released early in 2017 and was successful at several award shows including 2 Silvers at Spikes Asia and Gold at the recent AdFest in Thailand.

The second campaign, “Chop-Chop 2.0” contains 3 executions and was released in February and promotes the Ammeloo Chef’s Edition Knife Series. Retouching was carried out by Illusion Bangkok.

Credits

Title: Chop-Chop 2.0

Client: ASD

Product: AMMELOO CHEF’S EDITION KNIFE SERIES

Agency: Amber China

Chief Creative Official: Tan Chee Keong / Amber Liu

Creative Director: Ben Guo / Kidd Zhang / Choo Chee Wee / Willow Yang

Art Director: Cone Gong / CS Chong

Copywriter: Elissa Azizi / Cherry Wang

Agency Producer: Ella Cao / Joy Wang

Acct Servicing: Titan Fu / Eva Shen

Illustrator: Illusion, Bangkok

Photographer: Illusion, Bangkok

Title: Chop-Chop 1.0

Client: ASD

Product: AMMELOO CHEF’S EDITION KNIFE SERIES

Agency: Amber China

Chief Creative Official: Tan Chee Keong / Amber Liu

Creative Director: Ben Guo / Kidd Zhang / Willow Yang

Art Director: Cone Gong / CS Chong

Copywriter: Yu Jin / Elissa Azizi / Cherry Wang

Agency Producer: Ella Cao / Joy Wang

Servicing: Titan Fu / Eva Shen

Illustrator: Vince Low Sun Wing

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ChopChop2_Mutton.jpg

ChopChop1_Dynamic_Cow.jpg

ChopChop1_AtomicBombPig.jpg