Stephan Schwarz’s One Show Pick of the Day is The Sunday Times’ ‘JFK Unsilenced’ via Rothco

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26c50_0002.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

When President Kennedy was assassinated in 1963, he was en route to give a speech at the Dallas Trade Mart. Thanks to the efforts of Dublin’s Rothco, the speech JFK never got to give in real life was painstakingly composed using hundreds of thousands of sound clips of his voice. This became “JFK Unsilenced”, created for The Sunday Times, and is BETC Paris creative director and One Show 2018 Interactive Jury Member Stephan Schwarz’s Pick of the Day.

“For me it exemplifies everything that I love about digital. When digital is well done, then it creates an emotion.”